Google AdWords For Dummies 3rd Edition
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Welcome to the companion website for Google AdWords For Dummies, 3rd Edition!
You’ll find videos and micro-training on various tools and components of AdWords here – everything that we promise in the book, and then some.
If you find anything on this site to be out of date, please leave a comment on that page letting us know what’s changed, so we can keep this website as current and useful as possible. Thanks!
If you haven’t already, go ahead and order your copy now:
Book Companion Table of Contents
Part I: Becoming a Google Advertiser
Chapter 1: Profiting from the Pay-Per-Click Revolution
Videos
Nothing to see here – keep moving…
Resources
Read this amazing – ah, who are we kidding? We got nothing.
Chapter 2: Setting Up Your AdWords Account
Videos
How to sign up for a Google AdWords account – a thrilling ride involving a form, some data input, and – eventually – a payment method. Don’t miss it!
Chapter 3: Touring Your AdWords Dashboard
Nope.
Part II: Preparing Your AdWords Campaigns
Chapter 4: Sizing Up Your Online Market
Videos
Organizing ad groups (keyword buckets) – you’ve heard all about ad groups, now experience them first-hand in this 3-D I-Max – OK, in this 640 by 480 Youtube format. Happy now?
Chapter 5: Reading the Mind of Your Market
Videos
Discussion Forums – our undercover investigative reporter plunges into the byzantine and serpentine and labyrinthine world of online forums.
Chapter 6: Tracking Conversions
Videos
How to add AdWords conversion code to your website – easier than using a Sham-Wow, after you watch this video!
Resources
Call Tracking Recommendations – to help you find that perfect call tracking vendor.
Part III: Launching Your First Campaign
Chapter 7: Setting Up a Basic Campaign
Videos
Nuthin’ yet.
Resources
Zilch going on here.
Chapter 8: Writing Magnetic Ads
Download Checkmate matrix & analysis examples
Introduction to creating an Avatar
Dynamic Keyword Insertion – instructions & examples
How to create display ads using Display Ad Builder
Chapter 9: Landing Page Rules and Strategies
Pleasing the Google Spider with Relevant Landing Pages
How to Create Audio Testimonials
Tutorial on using Google Website Optimizer
Part IV: Managing Your AdWords Campaigns
Chapter 10: Saving Time with AdWords Editor
Tutorial on Using Adwords Editor
Creating Account Backups using AdWords Editor
Chapter 11: Using Keywords
Modified Broad Match Discussion
Negative Embedded Match Examples
Using AdWords Editor to Prioritize your Keywords
Chapter 12: Implementing Customized Strategies
Using the Search Term Report to manage your keywords
How to create a Mobile friendly landing page
Chapter 13: Analyzing the Numbers for Maximum Performance
Updates to the Demographic Segmenting feature
Managing Display Network placements with the automatic placement technique
Part V: Expanding and Leveraging Your Results
Chapter 14: Improving Effectiveness with Split Testing
How to Set Up AdWords Experiments
Chapter 15: Website Optimizer
Installing code on your web pages for Website Optimizer
Advanced testing methods using multivariate testing
Chapter 16: Cloning Your Campaigns For Better Results
Campaign Cloning – Instructions & Examples