This article by Howie was originally published in Fast Company. The van driver rolled down his window and called me over. “I’m sorry I didn’t pick you up earlier–the ladies in the back wouldn’t let me.” “That’s OK. I wouldn’t pick me up, either.” The ladies smiling, grateful...Read More
Below is a short video that shows what the Select a Location tool can do. For your viewing pleasure, we recommend you watch in full screen and don’t slouch. [tube]http://www.youtube.com/watch?v=NItDuaAgrK8[/tube] Find all the Google AdWords For Dummies companion resources here. Found a problem...Read More
You can sort and filter keyword types using AdWords Editor. Here is a tutorial on creating a filter to find all your “slumbering” keywords – the ones that are not showing ads on the first page of Google search results – and sorting them to bring the most important and actionable...Read More
Here are some clever ways to use embedded match keywords. [youtube]http://www.youtube.com/watch?v=wGM_mRFG_d4[/youtube] Read More
Modified Broad Match is a perfect example of how much can change in the Adwords and Search Advertising World. At the time our book went to press, we felt that Modified broad was typically unnecessary if you were using broad and negatives correctly. However, since that time (actually somewhat before,...Read More
Create backups of your accounts by using Adwords Editor. Here is a quick tutorial. [youtube]http://www.youtube.com/watch?v=J3yG8lOaO9s[/youtube] Read More
Below, you can view tutorials for Adwords Editor. [youtube]http://www.youtube.com/watch?v=lmUGEifw7XU[/youtube] Read More
Here are a series of tutorials from Vitruvian’s optimization team on landing page optimization using Google’s free Website Optimizer tool. Read More
Here are some recommended services and advanced testimonial-gathering strategies to help you set up a toll-free audio line for just a few dollars a month. Audio Resources for Your Site Online Vendors Desktop Software Recording Gear How to Get Great Testimonials Vendors Audio Acrobat Audio Acrobat is...Read More
Here are some audio testimonials that we have collected regarding our book “Google AdWords For Dummies”. Read More
Watch these video demonstrations to see how videos convey the protective power of a product in a way that no amount of words can. G-Form Youtube Channel Read More
There is nothing worse than having your ads shut down due to poor landing page quality. There are several components to landing page quality. Checkout this interview with Glenn Livingston for some amazing insight into what Google is looking for and how you can be sure to please Google’s spider: There...Read More
