cheryle – Page 9 – Vitruvian Advertising

5 Ways to Build Engagement on Your Website

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This article was originally published in Fast Company. Last Wednesday morning my 12-year-old son and I accidentally climbed a nearby mountain called Sunset Peak. Elan and I meant only to walk up a little way, scouting the thing out for a possible climb on Saturday. But two hours later, we were at the...Read More 

“If you think AdWords is overpriced…”...

AdWords, Articles

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Timothy Seward of ROIRevolution.com is one of the clearest thinkers in the online marketing world. His recent article in Website Magazine, Improving AdWords ROI, is a wakeup call to anyone who dismisses AdWords as a marketing channel because “it’s overpriced.” I’ll summarize the...Read More 

Should you bid CPM or CPC?

Google AdWords For Dummies

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Please enable JavaScript to view the calculator Should you bid on a cost per click (CPC) or cost per thousand impressions (CPM) basis? There’s a lot of debate on this topic, which is really silly. It’s either a simple mathematical calculation, or a philosophical discussion without basis...Read More 

Remarketing

Google AdWords For Dummies

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Register for our remarketing webinars here. Read More 

Chi Marketing: Why Marketing Doesn’t Have to Be ...

Articles, Strategy

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This article by Howie was originally published in Fast Company. About 45 seconds into the half squat, with 70% of my weight on my extended right foot and 30% on my left foot, the burning in my legs threatens to topple me into a heap of twitching spasms. Whatever form I have left in my torso and arms...Read More 

How to Explode Profits with Website Optimizer

Interviews, Website Optimization

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Here’s a conversation with Howie Jacobson and Garrett Todd, Vitruvian‘s Director of Website Optimization, as we prepare the outline for the Website Optimizer chapter of Google AdWords For Dummies 3rd edition. Listen online or click the download link to save the interview to your computer...Read More 

Secrets of Phone Sales

Articles, Sales

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Some helpful sales tips I learned on my journey… 1) The best salesman I ever met made a call to someone random before he made his sales calls. So in essence I think he was warming up his brain for action on the phone. (Picture a baseball player in the warm up area swinging a bat or a basketball...Read More 

Marketing Lessons from Cake Boss

Articles, Marketing & Sales

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What if your business was a reality show, and you couldn’t hide anything from your prospects and customers? My kids spent a few weeks watching as many episodes of Cake Boss as they could, and I have to admit that once I started watching over their shoulders, I was hooked. In case you’re as clueless...Read More 

Intent is more important than technique.

Articles, Marketing & Sales

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That line, from Mahan Khalsa’s most excellent book on consultative selling, Let’s Get Real or Let’s Not Play, is one of my business (and life) mottos. Here’s a story In 1991, I was flirting with a macrobiotic lifestyle. I was attracted to the strictness of the diet, the sense of fixed rules,...Read More 

Your Prospect: A Cross Between Scotty and Scarlett

Articles, PPC

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Keywords can also tell us important things about our searchers, if we understand how to decompress them back into their original concept-desire states, and how to respond to them. To explain what I mean, let’s go to the movies. Your Prospect Types Like Scotty… In Star Trek IV, the crew of the...Read More 

Author: cheryle