AdWords – Vitruvian Advertising

The #1 Most Important Metric For Your Google Ads Campa...

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How much money are you wasting on poorly performing Google Ads campaigns every day? According to research by Hubspot, companies that track their inbound marketing efforts are 17-times more likely to see a positive return on investment (ROI) than companies that don’t effectively track performance and...Read More 

Cut Through the PPC Clutter With One Simple Word

AdWords, Marketing & Sales, PPC, Strategy

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In addition to generating brand awareness and website visitors, PPC can serve several other important business functions. You can assess the competition quickly, comparing several players on a single search results page. You can test new messages, learn about prospect demographics, and psychographics,...Read More 

VOOM Podcast #2: Keyword Changes You Need to Know Abou...

AdWords, Keywords, PPC, Strategy

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Welcome to the second episode of the Vitruvian On Online Marketing (VOOM) podcast. In this podcast, we share short tips and strategies for improving your online marketing results. In today’s 15-minute episode, Vitruvian CEO Kristie McDonald tells us about keyword match types: what they are, and...Read More 

VOOM Podcast 01: Google AdWords Ad Extensions

AdWords, PPC, Search Engine Marketing, Strategy, Tools

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Welcome to the first episode of the Vitruvian On Online Marketing (VOOM) podcast. In this podcast, we share short tips and strategies for improving your online marketing results. In today’s 13-minute episode, Vitruvian CEO Kristie McDonald tells us about AdWords ad extensions: what they are why...Read More 

2 Mistakes That Cause Advertisers to Quit AdWords Just...

AdWords, Articles, Marketing & Sales, PPC, Strategy

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When people find out I’m the author of Google AdWords for Dummies, the second most common reaction, after “What’s AdWords?”, is “Oh, I tried AdWords. It didn’t work for me.” I’m biased, certainly, and I understand that AdWords isn’t an appropriate advertising medium...Read More 

Stimulate Your Search Marketing Creativity With the Ra...

AdWords, PPC, Search Engine Marketing, Strategy

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Search marketing is often a logical, market-driven endeavor. We can identify our prospects’ wants and needs, survey our competition, tweak and test ads and copy, and iteratively and ploddingly improve our creativity and our results. But sometimes we get stuck. Our tweaks all start looking the same....Read More 

Riding the Motivation Wave in Search Engine Marketing

AdWords, Marketing & Sales, Search Engine Marketing, Strategy

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by Howard Jacobson. Every couple of months I get the urge to meditate. Like, to free myself once and for all from the illusion of separation and fully realize my oneness with all creation. Or maybe just to feel virtuous and spiritual. Or to help me avoid distractions so I can focus on important tasks,...Read More 

Key Points To Remember When Using AdWords

AdWords, Google AdWords For Dummies, Marketing & Sales, PPC, Strategy

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Howard Jacobson (co-author of Google AdWords For Dummies, 3rd Edition) addresses important key points for anyone using AdWords or thinking about using AdWords for their business. What is the biggest AdWords challenge? Importance of market discovery. Writing target ads for your prospect. Finding the...Read More 

How to Win in the Google Stock Market

AdWords, PPC, Strategy

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by Howard Jacobson. The Google search engine has a hidden side. Because it sells ad space based on a keyword auction, it’s actually a stock market for words. If you bid on “donate your car Sacramento” or “DUI Attorney Houston”, you’ll find that the market for those...Read More 

Search Triggers: A Secret to More Powerful PPC Ads

AdWords, Marketing & Sales, PPC, Strategy

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This article by Howie Jacobson was originally posted on Search Engine Watch. An old joke that I first heard from my friend and colleague Ann Convery: An elderly gentleman is rocking on the porch in the evening, next to his dog, who’s lying down beside him and howling miserably. His neighbor finally...Read More 

Where to Find the New Google AdWords Competitive Advan...

AdWords, PPC, Strategy

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This article by Howie Jacobson was originally posted on Search Engine Watch. AdWords doesn’t have to be hard, complex, or time consuming. You can still set up campaigns and ad groups without a lot of knowledge or skill. Just follow the prompts, choose a couple of obvious keywords, and accept all the...Read More 

Don’t Hire Yoda to Run Your Search Marketing

AdWords, PPC, Strategy

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This article by Howie Jacobson was originally posted on Search Engine Watch. When Yoda encourages Luke Skywalker to persist in his attempt to lift his ship out of the swamp in “The Empire Strikes Back”, Luke shrugs his reluctant acquiescence: “All right, I’ll give it a try.” Prompting...Read More 