AdWords

This article by Howie Jacobson was originally posted on Search Engine Watch. When I planted beets this summer, I followed the instructions on the seed packet and spaced them 6 inches apart, with 15 inches between rows. In a three-foot wide bed, that meant I had room for only two rows, or a total of about...Read More 

This article by Howie Jacobson was originally posted on Search Engine Watch. Recent discussion among search marketers over whether lowering a keyword bid can lower quality score reminded me of a totally different topic: the way pharmaceutical companies sell us unnecessary and harmful drugs that keep...Read More 

This article by Howie Jacobson was originally posted on Search Engine Watch. During the energy crisis of the 1970s, governments scrambled desperately to promote conservation as a method of combating rising demand and uncertain supplies. In Holland, one suburb’s consumption patterns utterly baffled...Read More 

This article by Howie Jacobson was originally posted on Search Engine Watch. Think you’re stuck with a not-so-great market or competitive environment? In search marketing, you often have a lot more control over those factors than you might think. Aren’t You Glad You Aren’t a Plant? Imagine...Read More 