Articles – Vitruvian Advertising

The #1 Most Important Metric For Your Google Ads Campa...

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How much money are you wasting on poorly performing Google Ads campaigns every day? According to research by Hubspot, companies that track their inbound marketing efforts are 17-times more likely to see a positive return on investment (ROI) than companies that don’t effectively track performance and...Read More 

2 Mistakes That Cause Advertisers to Quit AdWords Just...

AdWords, Articles, Marketing & Sales, PPC, Strategy

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When people find out I’m the author of Google AdWords for Dummies, the second most common reaction, after “What’s AdWords?”, is “Oh, I tried AdWords. It didn’t work for me.” I’m biased, certainly, and I understand that AdWords isn’t an appropriate advertising medium...Read More 

How to Solicit Feedback from Prospects and Customers

Articles, General, Marketing & Sales, Strategy

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My wife and I are just waking up in a small bed and breakfast in Chimney Rock, North Carolina, which is about four hours away from picking up our 14-year-old son from summer camp. We hope he’s had a great time, but since we haven’t received a letter since his second day, we really have no...Read More 

Running Lean With AdWords

AdWords, Articles, PPC, Strategy

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This article by Howie Jacobson was originally posted on Search Engine Watch. Ash Maurya’s book “Running Lean” provides an excellent roadmap for anyone starting a new business or introducing a new product line, especially if that person doesn’t want to spend huge amounts of time, money...Read More 

“If you think AdWords is overpriced…”...

AdWords, Articles

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Timothy Seward of ROIRevolution.com is one of the clearest thinkers in the online marketing world. His recent article in Website Magazine, Improving AdWords ROI, is a wakeup call to anyone who dismisses AdWords as a marketing channel because “it’s overpriced.” I’ll summarize the...Read More 

Chi Marketing: Why Marketing Doesn’t Have to Be ...

Articles, Strategy

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This article by Howie was originally published in Fast Company. About 45 seconds into the half squat, with 70% of my weight on my extended right foot and 30% on my left foot, the burning in my legs threatens to topple me into a heap of twitching spasms. Whatever form I have left in my torso and arms...Read More 

Secrets of Phone Sales

Articles, Sales

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Some helpful sales tips I learned on my journey… 1) The best salesman I ever met made a call to someone random before he made his sales calls. So in essence I think he was warming up his brain for action on the phone. (Picture a baseball player in the warm up area swinging a bat or a basketball...Read More 

Marketing Lessons from Cake Boss

Articles, Marketing & Sales

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What if your business was a reality show, and you couldn’t hide anything from your prospects and customers? My kids spent a few weeks watching as many episodes of Cake Boss as they could, and I have to admit that once I started watching over their shoulders, I was hooked. In case you’re as clueless...Read More 

Intent is more important than technique.

Articles, Marketing & Sales

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That line, from Mahan Khalsa’s most excellent book on consultative selling, Let’s Get Real or Let’s Not Play, is one of my business (and life) mottos. Here’s a story In 1991, I was flirting with a macrobiotic lifestyle. I was attracted to the strictness of the diet, the sense of fixed rules,...Read More 

Your Prospect: A Cross Between Scotty and Scarlett

Articles, PPC

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Keywords can also tell us important things about our searchers, if we understand how to decompress them back into their original concept-desire states, and how to respond to them. To explain what I mean, let’s go to the movies. Your Prospect Types Like Scotty… In Star Trek IV, the crew of the...Read More 