Google AdWords For Dummies

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There is nothing worse than having your ads shut down due to poor landing page quality. There are several components to landing page quality. Checkout this interview with Glenn Livingston for some amazing insight into what Google is looking for and how you can be sure to please Google’s spider: There...Read More 

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The overall look and feel of your landing page is important. Show visitors your face, your store, your warehouse, your products. Asepco, a firm that manufactures valves for the pharmaceutical industry, put a photo slide show on its site that documented the odyssey of one of its valves from the mountain...Read More 

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Below is an online tutorial to help you create a video ad that will show on pages in the Display network. [youtube]http://www.youtube.com/watch?v=Mxo6yjB7qZk[/youtube] Read More 

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Google provides a Display Ad Builder that allows you to create decent graphics. Below is an online tutorial on using this tool. [youtube]http://www.youtube.com/watch?v=QEFB4vxEp2o[/youtube] Read More 

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Extensions change frequently. New ones are added, old ones retired, and requirements and instructions change. See below, to get the most up to date information and video tutorials on how to add extensions. Introduction to AdWords Extensions [youtube]http://www.youtube.com/watch?v=ujc2TnluaGU[/youtube] Sitelink...Read More 

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As discussed in Chapter 8, we hardly ever use or recommend dynamic keyword insertion. However, if you have a business where keyword insertion would be useful (if you sell ringtones, for example, and have thousands of different song title ringtones), below are instructions and examples. [tube]http://www.youtube.com/watch?v=UcGK8n4a4co[/tube] Read More 

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If you don’t mind a little “New Age” music, you can grab an “Avatar creation” mp3 and complete instructions below. New Age Relaxation / Avatar Induction     Create Your Avatar     Read More 

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As discussed in Chapter 8, Vitruvian uses the Checkmate Method of competitive analysis to find the “sweet spots” in the advertising landscape: the niches no competitor is targeting, the offer or emotional appeal no competitor is making. Download the matrix and see examples of completed Checkmate...Read More 

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Click Here for updated screenshots, video tutorials, and other AdWords resources. Read More 

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Click attribution is briefly discussed in Chapter 6. Here is a video tutorial that helps to simplify this complicated topic. [tube]http://www.youtube.com/watch?v=Pbt-Xi7AoN4[/tube] Read More 

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Watch the video below for a tutorial on putting Google AdWords conversion code on your website. For best results, watch in fullscreen or get an electron microscope. [tube]http://www.youtube.com/watch?v=efglHPnpySw[/tube] Find all the Google AdWords For Dummies companion resources here. Found a problem...Read More 