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Landing Page Strategy – Vitruvian Advertising
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Landing Page Strategy

One Easy Trick to Convert Website Visitors Into Leads

Conversion Optimization, Landing Page Strategy, Marketing & Sales, Strategy, Website Optimization

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Fifteen years ago, I got a beautiful bound journal. I remember the month and year because the first entry in that journal is dated September 21, 1999. My intention was to journal every day – I’ve heard from many successful people that the journaling habit is a crucial part of their success formula. My...Read More 

2 Specific Strategies to Build Trust With Extra Cautio...

Conversion Optimization, Landing Page Strategy, Marketing & Sales, Measuring Ideas, Strategy, Website Optimization

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by Howard Jacobson. Despite having a comprehensive website, chock-filled with valuable information, one law firm found itself suffering from an opt-in rate for a free case evaluation of just 1.1 percent. The figure was so low that Google AdWords was an ROI-negative advertising medium. One of my colleague...Read More 

3 Landing Page Headline Formulas to Target Your Prospe...

Landing Page Strategy, Strategy, Website Optimization

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by Howard Jacobson. When I ran track in high school, the coach would put slow guys like me in the fifth and sixth heats of races like the sprint medley. This race consisted of two eighths of a mile, one quarter, and one half to finish the race. I generally ran the second eighth of a mile, so I had to...Read More 

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