Warning: call_user_func_array() expects parameter 1 to be a valid callback, function 'gray_shortcodes_init' not found or invalid function name in /home/www/vitruvianadvertising.com/wp-includes/class-wp-hook.php on line 307
Should you bid CPM or CPC? – Vitruvian Advertising
Warning: Invalid argument supplied for foreach() in /home/www/vitruvianadvertising.com/wp-includes/class-wp-theme-json.php on line 1091

Warning: call_user_func_array() expects parameter 1 to be a valid callback, function 'vitruvian_header_style' not found or invalid function name in /home/www/vitruvianadvertising.com/wp-includes/class-wp-hook.php on line 307
CLICK TO CALL

Should you bid CPM or CPC?


Warning: Use of undefined constant blog - assumed 'blog' (this will throw an Error in a future version of PHP) in /home/www/vitruvianadvertising.com/wp-content/themes/vitruvian/functions.php on line 448

Should you bid on a cost per click (CPC) or cost per thousand impressions (CPM) basis?

There’s a lot of debate on this topic, which is really silly. It’s either a simple mathematical calculation, or a philosophical discussion without basis in reality.

The answer is, what’s your CTR?

If your CTR is high enough, CPM is the winner. If not, go CPC.

This calculator shows you the breakeven CTR. Anything better, and you’ll get more clicks for less money with CPM.

Enjoy, and please share widely.

Google AdWords For DummiesEmail to a friendPrint This Post

Please share your thoughts on this post:

Your email address will not be published.

 2024 Vitruvian Advertising.  
TOP