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This article by Howie Jacobson was originally posted on Search Engine Watch. An old joke that I first heard from my friend and colleague Ann Convery: An elderly gentleman is rocking on the porch in the evening, next to his dog, who’s lying down beside him and howling miserably. His neighbor finally...Read More 

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This article by Howie Jacobson was originally posted on Search Engine Watch. AdWords doesn’t have to be hard, complex, or time consuming. You can still set up campaigns and ad groups without a lot of knowledge or skill. Just follow the prompts, choose a couple of obvious keywords, and accept all the...Read More 

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One of the most useful metrics in all of AdWords is also one of the most obscure: Impression Share. This past week, it just became more useful. In this post you’ll learn about Impression Share: what is means; how to find, interpret, and act on it; and what Google did to make it even more powerful than...Read More 

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