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Search Triggers: A Secret to More Powerful PPC Ads

AdWords, Marketing & Sales, PPC, Strategy

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This article by Howie Jacobson was originally posted on Search Engine Watch. An old joke that I first heard from my friend and colleague Ann Convery: An elderly gentleman is rocking on the porch in the evening, next to his dog, who’s lying down beside him and howling miserably. His neighbor finally...Read More 

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Where to Find the New Google AdWords Competitive Advan...

AdWords, PPC, Strategy

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This article by Howie Jacobson was originally posted on Search Engine Watch. AdWords doesn’t have to be hard, complex, or time consuming. You can still set up campaigns and ad groups without a lot of knowledge or skill. Just follow the prompts, choose a couple of obvious keywords, and accept all the...Read More 

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